I was contacted by the local design agency, Futura Joburg, to compile a tone guide for one of their biggest clients: Nike. 

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Prior to briefing me, Futura put together the Brand CI guide for Nike Active Schools SA – which was centred around the idea that 'If you have a body, you are an athlete'. They chose to rebrand the South African program as ‘Good Moves Active Schools’. 

 

After running through Futura's proposed Brand CI presentation, I then compiled the tone of voice slides to add to their proposal. The clients were super happy with the outcome, which you can view above.