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The brief.
Over the last few months, I've handled some ad-hoc copywriting jobs for the internationally celebrated African design house, Ardmore. Most recently, they tasked me with compiling the written elements of their 2022 Brand Booklet – an inspiring project that I really loved working on.
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The objective of the above booklet is to spark interest in potential new customers and acquire new Ardmore collectors from all around the world. To hit the objective, I had to capture the essence of the brand, what they do, and what they have to offer in short (yet poignant) paragraphs.
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The result is truly beautiful and a pleasure to read, and the clients were happy with the finished product – you can have a look-see above.
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**Artwork TBC**
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